International Pool Tour and Popular UK Channel Team up in Major Broadcasting DealPLAYER, the hot new competition-based channel in the United Kingdom, has announced plans to broadcast International Pool Tour events and programming. The channel, which is available on the UK’s popular Sky Digital satellite service and Telewest cable, is seen in over 14 million UK households. The channel is owned by Flextech, a major broadcasting group in Europe. PLAYER was launched as a companion channel to Flextech’s popular Bravo channel. It has attracted significant viewing audiences and media attention for its unique mix of top flight international soccer to premier poker championships to the adrenaline-soaked worlds of boxing and high-class motorsports. The channel will launch high-octane IPT programming this fall with the “North American Open 8-Ball Championship” highlight series, featuring UK cue sport stars such as Ronnie O’Sullivan and Jimmy White. The IPT’s “King of the Hill 8-Ball Shootout” series will also premiere on PLAYER.

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